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According to the October 2003 issue of SKI magazine, Vail again reigns at #1, having held this position 12 times since SKI magazine began conducting its annual readers’ survey in 1988. “Vail Resorts is proud that Vail again ranks as the #1 ski resort in North America, and that three of our resorts rank in the top 10. Adding the fact that Vail, Beaver Creek, Breckenridge, Keystone and Heavenly all rank among the 15 best ski resorts on the continent is a strong testament of Vail Resorts’ commitment to excellence. No other ski company even comes close to having such a tight banding of quality–all at the top of the prestigious SKI magazine rankings,” said Adam Aron, chairman and chief executive officer of Vail Resorts.